How Many Companies Use Salesforce? Total Customer Count in 2025

Salesforce stands as the leading platform in the customer relationship management (CRM) space and is recognized as one of the most influential companies globally. With a vast workforce and an extensive network of users, Salesforce powers businesses across a wide range of industries—from startups to large enterprises. Their solutions help organizations improve customer engagement, streamline operations, and support growth.

In this article, we’ll explore key trends and insights reflecting Salesforce’s continued expansion and the increasing number of companies embracing its technology around the world.

How Many Companies Use Salesforce?

About 150,000 companies in the USA use Salesforce CRM. It includes both small startups and large businesses that utilize Salesforce to enhance customer interactions and improve their overall operations.

Breakdown of Salesforce Usage by Company Size 

• Small Businesses: Many small businesses use Salesforce because it is flexible and can grow with them. It also offers many apps that help customize it for their specific needs.

• Medium-Sized Businesses: Mid-sized companies use Salesforce’s tools for marketing, sales forecasting, and customer support. These tools help them grow and stay competitive.

• Large Enterprises: Salesforce helps large organizations with tools that include AI analytics and customer insights. It allows them to manage their large customer bases effectively.

Industries Where Salesforce is Most Prevalent 

Salesforce is widely used across various industries, particularly in technology, finance, and healthcare. Tech companies use Salesforce to improve customer support and monitor product performance. The finance sector appreciates Salesforce for its strong data security and predictive analytics. In healthcare, Salesforce provides tools that meet HIPAA requirements, enabling the management of patient relationships and data protection.

Industries Leading in Salesforce Adoption 

Top Industries Utilizing Salesforce CRM 

1. Retail: Salesforce offers retail companies tools for personalized marketing and connecting with customers across different channels.

2. Financial Services: Salesforce helps banks and investment firms track their interactions with clients and manage complex client relationships.

3. Healthcare: Salesforce helps healthcare providers manage patients and follow HIPAA rules. It makes it very useful for them.

4. Technology: Tech companies use Salesforce to manage customer relationships, track products, and provide customer support.

5. Manufacturing: Manufacturing companies use Salesforce to track orders and manage their supply chains more efficiently. 

Industry-Specific Features 

Salesforce offers solutions focused on specific industries, like Health Cloud for healthcare and Financial Services Cloud for finance. These solutions help organizations in these sectors by providing features tailored to their unique needs.

10 Best  Companies Using Salesforce in the USA

Many of the leading companies in the US use Salesforce CRM. Here are some examples of these businesses.

• Amazon- Turns to Salesforce to monitor customer journey and personalize shopping experience.

• American Express- Leverages the power of Salesforce’s financial services technology to drive customer acquisition and engagement.

• Coca-Cola– Relies on Salesforce to streamline its customer service across the world.

• Tracks sales and advertising information to ensure better client interaction on Facebook.

• IBM- combines Salesforce with any AI tech to enhance sales and support functions.

• L’Oréal- controls massive consumer engagements and delivers individualized marketing through Salesforce.

• Marriott International- Uses Salesforce to drive guest satisfaction and loyalty.

• Toyota uses Salesforce to Monitor Consumer Information and Enhance Car Service Management.

• T-Mobile- Improves customer relations using the Salesforce cloud-based system.

• Walmart- Relies on Salesforce to better coordinate its sprawling supply chain and many supplier relationships.

Salesforce Customers by Country

By geography, Key markets for Salesforce include the following:

• USA: Naturally, as it’s the Salesforce homeland, more than 60% of its users come from the US (both startups or SMBs as well as corporates from the Fortune 500 list), such as Amazon, Toyota, Coca-Cola, and others. California, Texas, New York, and Florida have the highest adoption numbers.

• UK: Several leading UK organizations, including HSBC, Virgin Atlantic, BBC, and Canary Wharf, are using Salesforce to reimagine their customer engagement strategies. Salesforce UK ensures market-specific features.

• Canada: High-growth companies like Shopify, Scotiabank, and Maple Leaf Sports are using Salesforce for sales, marketing, and customer service. Salesforce Canada also allows local customizations to suit the solution to regional requirements.

• Australia: Widely adopted among the top Australian organizations in areas such as banking, telecom, mining, retail, and technology for CRM and marketing automation. Salesforce Sydney takes care of APAC/ANZ customisations.

• India: Leading high-growth Indian majors such as HDFC Bank, Infosys, MakeMyTrip, and several unicorns depend on Salesforce to maintain a competitive edge. Salesforce India opens gateways for in-country innovation for the product suite.

The move from prospect to client jumped by almost half, a 44% increase, thanks to the Salesforce product, demonstrating how managing a sale better can serve to increase an organization’s productivity — and its win rate. The US remains the No. 1 adopter of Sales CRM tools and is closely being chased by the UK. Salesforce is just another testament that proves its solution scales effectively for business problems in any region.

Why Codleo as Your Salesforce Consulting Partner

You will face several challenges if you move to Salesforce as your central CRM platform. You'll need to decide which Salesforce Cloud to use and how to adjust the existing Salesforce features to fit your business needs. This way, you can make the most of your new investment.

Salesforce consulting partners help new customers succeed with Salesforce. They provide valuable advice for developing apps on the AppExchange, customizing CRM to fit needs, and setting up Salesforce solutions.

Codleo Consulting is a Salesforce Summit [Platinum] Consulting Partner, and a software development firm focused on the technical side of Salesforce and other top CRM platforms. For over 10 years, we have been helping the world’s leading companies with their CRM needs. Visit our case studies for more details.

Besides that, Codleo offers:

• CRM products and apps

• 200+ professionals on board

• Salesforce Certified Developers, App Builders, and Admins

• Onshore and Offshore engagement models for cost compression

• Top CRM consulting & custom software development company on Clutch.co.

Contact us if you have a Salesforce project but aren't sure how to start. Let us know your business challenges, or explore our Salesforce Quick Start packages for ready-made support.