
Salesforce is a flexible Customer Relationship Management (CRM) platform that helps companies improve sales and marketing, manage customer relationships, and enhance customer service.
One of its main strengths is its ability to be tailored to fit each organization's needs. However, decision-makers need to understand the difference between configuring and customizing Salesforce. This knowledge will help them choose the best way to modify the platform, maximize its capabilities, and increase return on investment (ROI).
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