codleo consulting


Dec 20, 2023 09:48 AM

The manufacturing industry faces many challenges and opportunities, especially in the context of digital transformation. Salesforce and Salesforce companies have a multitude of solutions that can enable companies to work more efficiently and be customer-centric. In this blog, we examine the top Salesforce trends for 2024 as Salesforce companies that help the manufacturing industry.

  • Hypercustomization with AI: Artificial intelligence (AI) is a lot more than mere “gas”; it's a leading technology that can radically alter the way we do business.  Hyper-customization allows businesses to design more customised & appropriate client experiences. As we have been saying for a long time as the leaders of Salesforce companies, audiences are expecting different companies to focus on relevancy.

  • Generative Artificial Intelligence: Generative AI technologies will increase sales, marketing, and service budgets by 3 times by 2025, say Salesforce companies. This future form of AI allows firms to design automated content, designs, and even goods that are personalised particularly to meet their client’s needs.

    Gen AI will play an important role in changing maintenance workflows and being a step ahead with predictive maintenance. It enables manufacturers to streamline operations by interpreting telemetry from equipment & machines to lower unplanned downtime, obtain operating efficiencies, and increase utilisation.

    To deliver on huge expectations from clients, manufacturers are depending on gen AI, which provides a helpful, value-added client service experience that automates and hastens time-to-resolution for simple interactions such as troubleshooting, ordering replacement parts, scheduling service, goods information, and product operation.

    Using gen AI, manufacturers acquire a sophisticated method to match needs to the specifications of goods they purchase and deliver the same quality of service to their clients.

  • Blockchain integration: Salesforce Marketing Cloud is focusing on linking blockchain technology to its platform. This will enable companies to monitor the success of their marketing campaigns with greater accuracy and transparency. Plus, blockchain can be used to build strong and trustworthy client relationships. Helping them are Salesforce companies.

  • Voice-Activated CRM: Voice search is gaining popularity, and that will only increase in the years to come. This means that companies need to be ready to engage with clients via voice-activated devices, like smart speakers and smartphones.

    Salesforce Marketing Cloud is rapidly making its presence felt in this field. The platform's Einstein Voice Assistant enables companies to design voice-activated experiences for clients. It is useful for responding to client queries, providing goods & service suggestions, and even processing orders.

  • A greener CRM: Salesforce Marketing Cloud and Salesforce companies can assist companies in becoming greener by offering tools & features that help in lowering their carbon footprint. For example, the platform's Energy Optimizer assists companies to monitor, track, & lower their energy consumption.

  • Augmented reality (AR) is defined as a technology that layers digital content on top of the real world. It has the potential to transform the way we engage with the universe. In 2024, more companies will use AR to curate immersive & engaging marketing experiences. Salesforce Marketing Cloud is dipping its feet regarding the use of AR in its platform. The platform's AR Studio enables companies to create AR experiences that are useful for product demos, training, and so on.

Ready to embrace the digital future? Contact Codleo today for a free consultation!

Tags : Digital Transformation
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